Thursday, January 3, 2013

Weekend Box Office: The Last Weekend of 2012

With the end of the year has come that exceptionally long last "weekend" spanning the period between Christmas Day, with its high-profile film releases, and New Year's Day a week later, with its conclusion of the intense moviegoing of the holidays at the year's close during which every day plays like a weekend.

The Hobbit remained at the top of the box office with $31.6 million during the three day December 28-30 period, which makes it now eight weeks that a mere three films have held the #1 spot. (That could turn into nine weeks if, as the movie's legs suggest, it can last there another week.) The $80 million it pulled in over the eight-day (December 25-January 1) period lifted its U.S. gross up to $242 million, and its global gross to over $700 million.

Two new releases, Django Unchained and Les Miserables, enjoyed robust enough performances to have the #2 and #3 positions respectively during the December 28-December period, though at this point Les Miserables has more money in the bank - $80 million to Django's $77 million by the end of January 1. Another new release, the comedy Parental Guidance, got the #4 spot with a more modest but still respectable eight-day gross of $38 million. Besides The Hobbit, the only film from previous weeks to stay in the top five was Jack Reacher, with the fifth position, with a total of $51 million at the end of this period.

Meanwhile the Bond film Skyfall, despite being off a mere 11 percent from the previous weekend (giving it a $4.6 million take during the three day period), fell out of the top ten to the eleventh position. It grossed $11 million during the full eight day period, bringing its American total to $292 million, and its global take over the billion dollar mark – which makes my earlier guess (that it would in all likelihood top out in the neighborhood of $800 million) officially wrong, just like most of the others who played this particular guessing game. Still, its performance did validate my prediction that it would need something like $300 million to get to that point.

As the film is still making money, it still seems possible that it will squeak past You Only Live Twice's inflation-adjusted take to be the third highest-grossing Bond movie of all time in the American market, after only Goldfinger and Thunderball. Globally it might even surpass Thunderball's inflation-adjusted take within the coming weeks to be the series' highest all-time grosser. Still, even if the movie does not quite achieve that, it was still a remarkable run for this latest installment of the half century old series.

2012 Round-Up, Part I: The Best of Raritania
The Weekend Box Office, December 21-December 23
My Posts on Lord of the Rings
My Posts on James Bond

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