Wednesday, October 28, 2015

The Microeconomics of James Bond

In a piece in the International Business Times on the microeconomics of the Bond series Alicia Adejobi delivers some interesting numbers, starting with the most striking number of all--the estimated value of the brand.

The figure she presents: thirteen billion sterling.

With the pound currently valued at $1.53, that makes the Bond franchise overall worth a staggering twenty billion dollars.

She notes, too, what this means for the budgets, Ms. Adejobi citing London School of Marketing faculty member Jacques De Cock (an actual person, I checked) as saying that "product placement and marketing tie ins . . . pretty much pays for the whole production."

In short, with a property like this one doesn't really have to abide by the adage that you have to spend money to make money, a thing to remember the next time you wonder why the Suits don't set this or that brand aside and MAKE SOMETHING NEW FOR A CHANGE! And why the fight over intellectual property gets as vicious and insane as it does.

Besides that, the piece is also peppered with interesting tidbits about matters ranging from what Sean Connery's compensation for Diamonds Are Forever really was in inflation-adjusted terms (still colossal by today's standards), to the falling return on investment since the '60s (when movies were cheaper to make), making it all another case of wheat among the publicity chaff.

Just Out. . . (James Bond's Evolution)
Just Out . . . (The Forgotten James Bond)
My Posts on the Film Industry
My Posts on James Bond

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