Sunday, February 7, 2016

Star Wars: Episode VII: A Look at the Global Gross

Star Wars: The Force Awakens has crossed the $900 million mark domestically, and the $2 billion mark globally.

At this point its going very much higher looks unlikely--but this is still sufficient to leave it the highest-grossing film of all time in the United States in nominal terms (and ahead even of Avatar in inflation-adjusted dollars), as well as the #2 such earner worldwide.

In short, the commercial success of the film has been indisputable--and there are no grounds for anyone to claim disappointment with these earnings. Still, one qualification is not unwarranted, namely that the $1.1 billion overseas take, spectacular as it is, reflects the fact that Star Wars was less a global event than an American one.

Indeed, looking at just the foreign markets, Star Wars is still running behind Furious 7.

Sure enough, the movie's performance has been robust in the other longtime big movie markets of the Western world--Britain-$176 million, Germany-$104 million, France-$84 million, Japan-$84 million--the first movie to do so well in the country since Frozen.

Still, it has been less dynamic in the more rapidly growing markets that have got so much attention, starting with the Chinese market of which so much has been made in recent years. Star Wars' $124 million thus far (fairly well along into its run) has not even been sufficient to break this year's top ten--where, again, Furious 7 is on top with a $391 million take, but again, Chinese films account for seven of these slots. This includes the colossal success Monster Hunt (just a hair behind Furious 7).

Indeed, Star Wars is scarcely ahead of the flop Terminator 5, which pulled in $113 million here.

In Brazil it is only the sixth-highest grosser of the year--behind Avengers, Furious, Minions--and Fifty Shades of Grey and Jurassic World. (I have to admit I didn't expect #4.)

In Russia it has done relatively better, but is still in fourth place. (Avengers, Furious 7 and Minions have--again--beat it out.)

Does this mean anything? I don't have a clue. But the pattern did catch my eye nonetheless.

The "Top-Heavy" 2015 Box Office
Just Out . . . (Star Wars in Context, paperback edition)
Preview Star Wars in Context
Just Out . . . (Star Wars in Context)
My Posts on Star Wars

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