Thursday, April 28, 2016

As We Approach Summer . . .

In 2014 we did not have a $300 million hit until August release Guardians of the Galaxy came (along with the Turtles) to the rescue of a faltering summer box office.

This year, before May has even begun, we already have three $300 million hits--Deadpool, Superman vs. Batman and Zootopia--with The Jungle Book likely to bring the total up to four.

I wonder if this does not mean that by the time the summer rush of blockbusters does hit the audience will already have had its fill of big movies, making for softer earnings during the season (the kind that made the idiots in the entertainment press moan that the sky is falling) . . . or it's just that kind of exceptional year.

What do you think?

The "Top-Heavy" 2015 Box Office
1/23/16
The American Box Office, First Half of 2015
7/6/15
The Summer 2014 Box Office: An Early Assessment
8/12/14

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