Sunday, December 18, 2016

Rogue One's Opening Weekend--and What it Means

After hearing about the plans to produce new Star Wars films annually, going beyond the continuation of the original trilogy, I wondered here last year if Star Wars wasn't on its way to becoming another Marvel-style super-franchise, with several interconnected series' within a shared universe regularly pulling in billion-dollar grosses.

Rogue One was, in its way, a bigger test of the concept than even Episode VII, because instead of continuing the adventures of the familiar characters, it offered a new group within the universe--and at a different point in the timeline within it, at that.

As of this afternoon, with the series' weekend gross estimated at $155 million for North America alone, it looks like the franchise is pulling it off.

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