Friday, December 18, 2015

A Box Office Update: How High Will Star Wars Go?

Episode VII has just hit theaters.

Gitesh Pandya at the BoxOfficeGuru predicts that it could take as much as $200 million in the United States this week--and maybe reach $600 million by the end of the year in a run that, with a good deal longer than two weeks to go, may continue well after that time.

That, even after such colossal successes as Avengers 2 and Jurassic World (which enjoyed a staggering $652 million take), this will make Episode VII the biggest movie of 2015, seems nearly certain--as does its going on to be among the biggest movies of all time.

The international box office may seem another matter. Historically Star Wars has not been the greatest performer internationally. Where many big movies make two or three times as much money globally as at home (the way Titanic and Avatar did), Star Wars does little better than match it (as more or less was the case with the well-received Episode III). But this is a different era, the international market more lucrative than it was in 2005, and there seems reason to be bullish on this score. It does not seem out of the question that it will be only the second film (after Avatar) to cross the $2 billion mark.

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