Sunday, August 25, 2013

The Late Summer Box Office (The Weekend of August 23-25, 2013)

In its second weekend, critical darling and potential Oscar contender The Butler remained in first place, taking in another $17 million in ticket sales.

Holding onto second place in its third weekend (relatively good legs, that), We're The Millers grossed $13.5 million, for a total of just under $92 million, and is clearly well on its way to "the century club." Meanwhile, the Simon Pegg-Nick Frost-Edgar Wright (Shaun of the Dead, Hot Fuzz) reteaming opened in the fourth spot to gross a little under $9 million in its first weekend of release in the States.

The Cars franchise spin-off Planes, in fifth place in its third weekend, earned $8.5 million, bringing its total up to $59 million--pretty good for a relatively low-budgeted film ($50 million, versus the $150-200 million production budgets of most recent Disney/Pixar product) that was originally intended for a straight-to-video release.

Doing rather less well than The Butler, and the aforementioned comedies, action-themed films did rather less well. The young adult book-based urban fantasy The Mortal Instruments: City of Bones, opened in just third place and made just $9.3 million in its first weekend (and $14 million). Much the same thing went for the holdovers. Elysium, which opened bigger than We're The Millers on the same weekend of its release, but which is fading rather more quickly, made just the number six position with $7 million, and seems unlikely not only to match the gross of Neil Bloomenkamp's previous District 9, but even to reach the $100 million mark. Percy Jackson: Sea of Monsters, also in its third weekend of release, took in $5.2 million, for a total of $48.3 million, meaning that it will not get close to matching the gross of the original--just as Scott Mendelson predicted, a case of the "Tomb Raider Trap." And Kick-Ass 2, already down to tenth place in its second weekend, added just $4.2 million to its take, now standing at $22 million--the failure of this sequel to even match, let alone outdo, the original, suggesting that its post-theatrical popularity has been overrated.

Seasons and Years in Review
The 2013 Summer Movie Season in Review

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