Monday, September 9, 2024

Boxoffice Pro Has Put Out its Estimate for Joker's Opening

Boxoffice Pro has put out its estimate for Joker's opening weekend gross.

Their forecast currently stands at $115-$145 million--which means that not only before but even after inflation Joker 2 could make considerably more than that earlier movie's $96 million (that figure equal to $117 million in July 2024 terms).

I am not shocked by this forecast, but did not count on it either--as I remembered what it took to make the first Joker a hit. There was what some saw as the bait and switch involved in making a movie about Arthur Fleck appear as if it were the Joker's origin story. There was the atmosphere of moral panic cultivated around the film, which made many prominent film critics disgrace themselves with calls for censorship. All of this helped make the movie's release an event of a kind very hard to repeat, while it seemed to me far from clear whether five years later a sequel to the rather idiosyncratic movie, without that kind of atmosphere surrounding it—whether, with less and less pretense that Fleck is the Joker, with the critics having done a one-eighty and trivialized the movie that made them briefly show their totalitarian true colors and no moral panic in evidence this time, a Joker movie would still be of interest to a wide audience. (Indeed, especially hearing about the sequel's musical aspect I thought of how Martin Scorsese followed up his triumph with Taxi Driver with his flop New York, New York, and how history might unhappily repeat itself.)

This forecast seems to settle the matter to that extent, evidence apparently existing that a sizable audience does want to continue following the Saga of Arthur Fleck. The question now is which way the interest will go in the next month--whether we will see it collapse, hold steady or even surge, and then after that, just how audiences will respond to the movie when they do see it. Even after its big opening the first Joker made three-and-a-half times its first three-day gross ($335 million). It is not wholly out of the question that this movie could do the same--and supplement its domestic take with a robust foreign gross. (The first Joker more than doubled its domestic gross internationally.) The result is that the movie might not just plausibly match the billion-dollar take of the original, but do so in real, inflation-adjusted terms--a feat requiring $1.3 billion at the box office at late 2024 prices.

No comments:

Subscribe Now: Feed Icon