Saturday, July 17, 2021

On the (Alleged) Obsession With People's "Net Worth"

One of my (many) causes for annoyance with the results Google's search engine spews out these days is that whenever I type in a name--any name--its autocomplete adds the words "net worth" to the end of it.

Let us, for the moment, not concern ourselves with the way that word "worth" reduces a human being to the net market valuation of their financial assets in perverse inversion of the parable of the "Good Samaritan," and the associated linguistic stupidity attendant on it--much the same as with words like "deserve" and "entitlement." Instead let us focus on what the search engine's suggestion relentless appearance implies--that this is an extremely common search query for anybody even remotely close to being a public figure.

Is it really the case that all those idiots tapping away on their little devices are so monomaniacally Googling away in quest of the market valuation of the net assets of every last pseudo-celebrity?

I suspect that it isn't, and that "net worth" comes up so relentlessly bespeaks some profound failing of the algorithms generating the results--or the side effect of some hardly less profound tinkering with them.

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