Friday, February 2, 2024

How Did Aquaman 2 Play in China?

Back in 2018 a significant factor in the first Aquaman film's success was its exceptionally robust performance internationally, especially in China. Grossing just short of $292 million there, this made it the DCEU's sole billion-dollar success to date (and that when, five inflationary years earlier, a billion was worth quite a bit more than it is now).

Speculating about the sequel's likely overall gross I acknowledged that that level of success in China was very unlikely (the opportunities for Hollywood there have shrunk considerably these past several years), but it still seems worth considering how the movie did there. According to Box Office Mojo the film has, to date, picked up just under $60 million in China--about a fifth of what the original did before inflation, about a sixth after, a drop of 83 percent or so from what the film made.

This is considerably worse than the film's North American or international performance outside China.* The North American gross stands at about $118 million--about 71 percent down from the original's inflation-adjusted gross, while the gross for the world outside China stands at about $353 million, and just 67 percent down from the first film's gross for the "non-Chinese market." (Indeed, had the film's gross relative to its predecessor in China held up merely as well as it did in the rest of the world it would have made twice as much money, putting Aquaman on the road to a half billion dollar gross.)

The fact that this sequel to a movie so well-received in China five years ago has fallen so much further there than elsewhere (where those backing the movie might have hoped for the opposite, that the sequel would have held up better in China than in other markets) can seem a reminder of just how rough the going is for American film in China generally these days, adding to its already enormous stateside problems.

* The original Aquaman made $335 million domestically and $1.152 billion globally. Adjusted from December 2018 to December 2023 prices this gives us figures of about $410 million on the domestic front and $1.41 billion globally. By comparison the movie has made a little under $120 million at home, and $410 million worldwide.

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