Deadline's Most Valuable Blockbuster Tourmanent: Who Will Win in 2024?

For those interested in the commercial side of filmmaking Deadline's annual Most Valuable Blockbuster Tournament always provides plenty to chew on.

I do not expect to see this year's list out until April, but with 2023 now several weeks behind us we have the box office grosses that are a major indicator of how things generally go, along with a fair amount of data about production budgets, between the two of which we have a plausible basis for hypotheses about a film's profitability. (You can see my thoughts about making such estimates here.)

Given that really high grossers were few this year, it is fairly easy to make guesses about the most profitable films. The top two spots seem likely to go to Barbie and The Super Mario Bros. Movie, far and away the highest grossers of the year. As to which of the two will get the #1 spot: Barbie made a bit more but also cost a bit more, while I suspect the Super Mario Bros. Movie will do at least a little better in home entertainment, so I would give it the edge in the competition--but not by much. I would be very surprised were the near-billion dollar-grossing Oppenheimer to not also make the top five, with the same going for Spider-Man: Across the Spider-Verse, as, underperformer that it was, Guardians of the Galaxy 3 could plausibly round out the top five.

Those who follow the Deadline tournament should remember that there is a separate list for the most "valuable" of the lower-cost, lower-grossing movies, and it seems easy enough to make some guesses about this too. Five Nights at Freddy's and Taylor Swift: The Eras Tour (two movies made for $20 million or less with global grosses of $250 million+) are likely to be represented among the top lower-budgeted profit-makers, while the numbers may be similar for Sound of Freedom. Beyond that candidates get tougher to discern (as grosses drop, but budgets do not).

Meanwhile, in a year very crowded with losers I still expect to see The Flash, The Marvels, and Indiana Jones 5--as three movies that all cost $200 million+ and made under $400 million (below $300 million in the case of the first three, and barely more than $200 million in the case of The Marvels)--to take the top three spots, though I hesitate to rank them. (Indiana Jones 5 grossed much more but also cost more than The Marvels, at least, going by the reports I have seen, and it is hard to say whether the higher gross or the higher cost will matter more--especially given the likely claims partcipations will have on the revenue.) Disney's Wish, if likely getting a greater boost than these from home entertainment, will probably not be far behind, if the higher figures for its budget I have heard (another $200 million movie that has not made much more than $200 million) are to be credited.

Beyond that it is, again, hard to say, because there were so many high-cost underperformers. Consider, for instance, Fast X--which grossed $700 million, but may have cost $340 million, alongside such films as Mission: Impossible 7, The Little Mermaid, the latest Transformers and Aquaman films. Any one of these might take the number five spot--and certainly I will expect to see many of them filling out the remainder of the top ten should Deadline elect to publish those numbers. By contrast even lower-grossing films like Shazam 2, Blue Beetle and The Expendables 4, if making a lot less, also cost a lot less--sparing them at least this particular ignominy.