Not long ago I had occasion to think about how athletes seemed to have a higher profile in the media world just a couple of decades back, so that even people who did not follow their sport often knew something about them.
There seemed no great mystery there. Pop culture was a smaller territory then than now, and perhaps especially important the offerings of television more limited, so that sports had less competition for eyeballs, and was that much bigger a part of the culture generally, so that even the inattentive noticed.
There was also a significant amount of "sports entertainment" that got attention from people who did not ordinarily care to follow sports, because of its gimmicks or other attractions--like the old American Gladiators show, or the WWE (especially in the turn-of-the-century "Attitude Era"), providing plenty of visibility to a good many athletes, while there were still such things as fitness celebrity-packed workout shows on ESPN in the morning. And there was the way in which all this was leveraged, with the WWE, for example, pursuing tie-ins and cross-overs, getting their stars guest spots wherever they could, so that watching Star Trek: Voyager on UPN you saw Seven of Nine fighting The Rock for some reason--and very unusually for that character, losing, because there is no way they are going to put The Rock out there just to get beat up.
Sometimes this led to a second career, with The Rock, and John Cena, certainly, becoming as close to film stars as anyone gets to be in the twenty-first century. But all of that would seem to have fallen by the wayside (Gina Carano perhaps the last such success story, though alas her career is in a period of downturn). Effect as well as cause of those changes in media, it all probably plays its part in the generation gap existing between older enthusiasts and the less interested young the Pew Research Center would seem to have reconfirmed this month.
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