Thursday, April 25, 2024

What's Happening with Boxoffice Pro?

For quite some time I have found Boxoffice Pro's comprehensive forecasts of upcoming and recently released films' grosses and their systematic updating of great interest, especially in these times in which so many movies surprise us amid what may be historic changes in the business of film--big franchise films crashing and burning (like The Flash), or unlikely-seeming movies becoming colossal hits (like Oppenheimer), as Hollywood confronts the possible end of the high concept-dominated post-New Hollywood era.

Alas, for some weeks now the forecasting section of the site has been much reduced, with just a handful of long-range (or even weekend) forecasts appearing this past month. (Thus The Fall Guy forecast I cited has not had a single update.)

I imagine that the impoverishment of the forecasting section is a temporary situation. (After all, Boxoffice Pro is a major film industry trade publication in circulation since 1920, before "movies" became "talkies.") Still, I have no idea when things will get back to normal that way--and can only look forward to when they do so.

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