Saturday, April 20, 2024

The Criteria for Claqueurs

Where being a claqueur is concerned it seems that two traits are of particular help.

One is having no memory at all, because with no point of reference one has no standards--and thus finds it much easier to pretend that everything put in front of them is a staggering work of heartbreaking genius, then totally forget it so that they can praise the next thing just as highly, pouring forth hyperbolic praise upon hyperbolic praise.

The other trait is the eternal sneer of the insufferable "cool" person when it is useful for them to put something down--because that is the nature of their hire in this case (the reviewers know when a hatchet job is expected, and deliver it accordingly), but also because when everything is a remake it is necessary to put down the old thing for the sake of elevating the new thing. ("Yeah, it's a remake. But the old one was lame." Like with how they beat up on the pre-reboot James Bond movies for the sake of promoting the Daniel Craig-starring movies.)

These two traits, independently and certainly in combination, generate endless stupidity--but it is of course the promotion of stupidity that the claqueur mainly serves in this era of debased standards.

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