Is Bad Boys 4 a Hit or a Flop?

Back in 2020 Bad Boys 3 (Bad Boys for Life) came out in the dump month of January and proved a comparative success, grossing $206 million domestically and $426 million globally. The global figure actually compared favorably with that of the preceding film in the saga, 2003's Bad Boys 2, even after adjustment for inflation (the equivalent of about $520 million versus $470 million in June 2024 dollars), all as the newer film scored its gross on a much lower budget. (Made for $90 million, this may have been just half of the $130 million that went into Bad Boys 2 when we adjust for inflation.)

Such success made Bad Boys 3 the highest-grossing film of 2020 (if only because pretty much every other major movie was deprived of its chance by the pandemic), and probably let it turn a very respectable profit. (There was no Most Valuable Blockbuster tournament in 2020 because of the exceptional circumstances, but I could picture the movie netting $100 million+ very easily on the basis of the numbers, not something that $90 million action movies do much these days.*) This likely made a sequel inevitable, with, just like the gambling on summer by the backers of The Fall Guy, the studio probably hoping to do better still with a June release than one in January, the more in as this summer's competition was not terribly strong in that patch.

How did it go?

Domestically Bad Boys 3 opened to $63 million domestically, or $77 million in June 2024 terms. The "multiplier" for the opening weekend was about 3.3--the movie more than tripling that opening gross over its fuller run.

By contrast Bad Boys 4 (Bad Boys: Ride or Die) had a weaker opening--debuting to $57 million, or about a quarter down in real terms. The movie has also not had better legs, with its take as of five weeks of play about $181 million--or about 73 percent of the former film's gross in June 2024 terms ($250 million or so).

Meanwhile, the international market, once again, did not come to the rescue. Bad Boys 3 made 48 percent of its money domestically, 52 percent internationally, while the fourth film has had a rough 50/50 split so far, leaving it with about $365 million globally--against that aforementioned $520 million or so. The result is that without much further to go the new movie has taken in just 70 percent of what its predecessor did--a significant drop rather than a significant improvement, suggestive of the obsession of Hollywood with running every success straight into the ground and beyond. Still, if the makers of the film really did keep the production budget down to $100 million (in real terms, a smaller budget than the $90 million budget of Bad Boys 3 four and a half inflationary years ago) it is possible, even probable, that this sequel will in the end eke out a profit as well--though especially given the cost of promotion of the film in the summer season, and the claims the stars may have on the film's revenue (plausibly, part of how the budget was held down), likely not one so great that the Suits will rush to green-light a Bad Boys 5 if they have any brains at all. Alas, one is far more likely to lose than win betting on that, the more in as the unhinged sequel-nobody-asked-for-mongers grow only more desperate all the time.

* Taking the $90 million production budget, and estimating from that a final outlay in the $200 million or at most $300 million range when everything is added in; and weighing that against the movie's making $200 million net at the box office and likely matching that in home entertainment, etc. for a total net revenue of $400 million; and we get a $100 million profit (or maybe much more).