Tuesday, July 16, 2024

On the Word About Shrek 5

Back in May I wrote that Hollywood was desperate to see Inside Out 2 be a hit because it would take the movie's success as a signal that it could go on doing what it wants to do--instead of actually get creative, keep milking brand-name franchises, not least by greenlighting sequels no one ever asked for. Now mere weeks after Inside Out 2 hit theaters, and not much more than a week after its breaking the billion-dollar barrier in that way that no animated film since 2019 managed bar last year's The Super Mario Bros. Movie (even Minions: The Rise of Gru only made it to $940 million back in the summer of 2022), we hear that a Shrek 5 is coming our way. A fifth installment in a franchise that had its last movie way back in 2010, which fourth film was, as is usually the case with these things, regarded as pushing it, and a significantly lower-grosser than its predecessors, it is no accident that the main line of the franchise was moribund for so many years.*

In their seizing on the excuse to try and squeeze more blood from that particular stone Hollywood's decisionmakers prove just as predictable as their movies--all as it seems we have every reason to expect more news of the type in the weeks and months ahead.

* Shrek 4's domestic gross of $238 million in 2010 was, in real terms, about 27 percent down from that of the 2001 original, 53 percent down from that of the 2004 sequel, and 30 percent down from the immediately preceding third film in 2007--though admittedly the international gross compensated somewhat for the domestic shortfall (the movie making twice what it did domestically in the international market). The only other release the franchise has had since 2010 was a sequel to the spin-off Puss in Boots, Puss in Boots: The Last Wish, which took in a comparatively modest $186 million back in 2022.

No comments:

Subscribe Now: Feed Icon