Why No Wildstorm Cinematic Universe?

We have reports of a movie about the Authority possibly in the making, apparently as part of the bigger DC reboot being overseen by James Gunn.

The Authority, of course, was not originally a DC creation in the manner of the Justice League, but part of the Wildstorm Press comics "universe" that DC later bought up--which included, besides the Authority, such titles as WildCATs, Stormwatch and DV8.

In this age in which Hollywood seems obsessed with superheroes, and shared universes, Wildstorm's universe could seem a natural--with it perhaps appearing a surprise that with all the "Marvel envy" out there no one seized on the Wildstorm universe to make a screen universe out of it before. However, a moment's thought past that makes it seem all too predictable given how much "brand name" means these days when only the easiest high concept "sells" will do, the more in as the budgets regarded as required (even a $100 million is too puny for a tentpole these days) make the investments so large. Wildstorm's heyday was a long time ago, and even then its properties far less well-known to the general audience than the first-stringers, or even third-stringers, of DC and Marvel. Indeed, even younger comics fans probably have never heard of many of the associated series'. (Name recognition-wise, John Lynch is a long way from Nick Fury or Charles Xavier.)

I might add that the work I remember from the brand's '90s heyday may not have much to commend it to the audience. Much of it was derivative, if often in a knowing way (with the aforementioned John Lynch we see a man become father figure to a team of super-powered young mutants who all live together while having adventures--wait, I've seen this somewhere before); and where it was not derivative, as with a lot of Warren Ellis' or Alan Moore's work, it was more oriented to grown-up, hardcore readers (as with Ellis' deeply metafictional Planetary saga, or Moore's America's Best Comics work); while in innumerable ways, even the lighter stuff, from the ironies of the stories to the style of the art work, were very, very much of the '90s.

Speaking for myself I have enjoyed a great deal of Wildstorm's stuff over the years. But I know that this stuff is a tough sell to the general audience next to the kinds of things put out by Marvel Studios--while much simply would not survive contemporary handling given the current cultural moment. The result is that even if an Authority movie does come to pass the odds of a bigger on-screen Wildstormverse seem to me slight indeed.