Aquaman 2 vs. Captain Marvel 2 at the Box Office

In a month of global release Aquaman 2 has collected almost $400 million at the worldwide box office.

Compared to the original film (which took in almost a billion dollars more in its run in inflation-adjusted terms), this is a disaster--a gross of less than one-third of what its predecessor made. Indeed, the neighborhood of $400 million was about what I estimated back in September when talking about a scenario of collapse for the Aquaman series.

However, there is no question that it is far superior to what that obvious point of comparison, Captain Marvel 2, managed in the same season--about twice as much in fact (Captain Marvel 2 having barely broken the $200 million barrier before hitting streaming). One may add that the Aquaman sequel did this in spite of having its own burden of unhelpful factors, like the equally long wait since the last film (five rather long years from the end of 2018 to the end of 2023), the fact that it was coming after not a comparative hit for its "cinematic universe" the way Captain Marvel 2 did (the Guardians of the Galaxy sequel, if not all that might have been hoped for, still pulling in over $800 million just a half year before Marvel hit theaters) but the debacle that was the release of The Flash, and the weakness of its own promotional campaign, which gave many the impression that the studio was all but refusing to throw good money after bad.

Does this at all refute the claims of superhero fatigue and franchise fatigue? Absolutely not. In fact it confirms them when we consider just how badly one megabudgeted superhero epic after another flopped, especially from June forward, underlining how little the audience's showing up for them can be taken for granted now as compared with before the pandemic. Still, I am doubtful that those who make the decisions will heed the lessons. Rather I suspect that the studio bosses will seize on anything and everything that can seem to justify their "staying the course"--treating Aquaman 2 as a comparative success story for not doing as badly as Captain Marvel 2, even with so much against it (and play up the reception of Guardians of the Galaxy 3, and anything else they can think of), as grounds that they can still make this work--that all they need is better writers" and more "adult supervision" for directors, and all will be well--all as the onlookers well aware that they are just digging a bigger hole for themselves await their chance to once more tell them "I told you so."