BoxOffice Pro's Prediction for Madame Web is Out (and Not Looking Good)

Boxoffice Pro has produced its first long-range projection for Madame Web. Right now their tracking-based estimate is that the movie will open to $25-$35 million and have a final North American gross in the $56-$101 million range.

This is a long way from the openings for other Valentine's Day weekend superhero releases like Black Panther (a whopping $202 million in just its first three days of the long weekend in 2018) or Deadpool ($132 million in 2016). It's even a long way from what the much-maligned Ben Affleck-starring Daredevil scored two highly inflationary decades ago (pulling in $40 million on the same weekend back in 2003, which is equal to $67 million today)--and one might add, the success of its fellow Sony Spider-Man Universe (SSU) franchise Venom (whose second film's $90 million opening back in late 2021 was a milestone in the box office's post-pandemic recovery).

Still, this is a relatively low-budgeted film about a comparatively obscure character put out there in a time of declining, not rising, prospects for the genre, without a particular hook or gimmick (Deadpool's beat-the-audience-over-the-head-with-its-obnoxious-postmodernism, the political claims made for Black Panther, etc.), with all that implies for what constitute reasonable expectations. (Indeed, looking at the numbers and the rest I find myself thinking of how Madame Web compares to the comparably priced and better-known Batgirl--which, of course, the WBD decided not to release in the end, apparently in favor of taking the tax break.) It does not help that the movie seems to have got off on the wrong foot publicity-wise--the consequences of which The Marvels made all too clear last year.

The result is that Madame Web having a box office performance in the vicinity of Blue Beetle or The Marvels seems eminently plausible--while I have a far easier time picturing the movie doing worse than doing much better than what BoxOffice Pro projects, something to keep in mind as they update their projection over the coming weeks.