The 2024 Super Bowl Weekend Box Office: A Few Comments

It has been some time since I have had occasion to offer my thoughts on the domestic box office of a whole weekend, rather than how one particular film did.

Still, in light of last week's remark about the state of the box office in 2024 that took in the beginnings of February, this one seemed to offer enough grounds for a collection of limited comments to warrant just that.

According to Deadline it was another underwhelming weekend. The highest-grossing film actually made less than $7 million--Argylle, which with just $29 million grossed after ten days has confirmed its flop status and, again, remind us of its genre's declining salability).

Mean Girls, another disappointment, is still just a little short of the $70 million mark its predecessor of two decades ago so easily sailed past in a time when the dollar was worth almost twice what it is today.

And the Disney-Pixar theatrical release of Turning Red has not improved on the unfortunate performance of Soul, the movie falling short even of this weekend's very weak top ten with a mere $535,000 collected from over 1,500 screens. Whatever Disney's leadership had been hoping for when it came up with this scheme, it seems safe to say that it has not happened.