The week's Boxoffice Pro long-range box office forecast is out--with bad news for Madame Web. The already low expectations for its opening have fallen further--from a weak $25-$35 million over Valentine's Day weekend to a weaker $20-$29 million. In the process the $100 million bar that Boxoffice Pro calculated as within the range of the possible two weeks ago has just edged out of reach--a fairly impressive multiplier (3.5+) required to get the movie anywhere near that from the opening now projected for it.
Alas, a drop like this in the weeks before the movie's release often goes with the actual release being worse. At the moment I have little inclination to speculate too precisely--but I can fairly easily picture the movie falling short of $50 million in the worst-case scenario, rather more easily than I can picture it breaking the $100 million barrier at this point.
Hollywood has had a lousy few months since Barbie and Oppenheimer finished their parts in bucking up its performance, and is heading into a year for which expectations are muted relative even to an ultimately underwhelming 2023 (already followed by an underwhelming January 2024)--and this particular film will not do much to improve the prospect.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment