The Return of the Rerun?

In the '10s the big streaming companies sought to establish an audience, and, while learning what could and could not work in this format, spent heavily on new production, not always wisely. However, with their brands established, debt loads high, interest rates up, flops mounting, and a particular pattern of failure indeed established (streaming is not the place to try and turn a profit on a megabudget action spectacle), they now devote smaller resources to this end, more cautiously--as they actually pursue more licensing of old stuff at the expense of the creation of new stuff.

Of course, this is not a comfortable thing for those making a living from the creation of new shows, and of course, they have been saying as much. Still, even in the laments there is an admission of what the hosannas over "peak TV" slighted--the appeal of reruns of old shows that people feel they can easily watch over and over and over again.