Monday, April 3, 2023

Can Indiana Jones and the Dial of Destiny Be Another Top Gun: Maverick?

Recently reading what others have had to say about the prospects of Indiana Jones 5 I was struck by one possibility some have raised--that Indiana Jones and the Dial of Destiny could, like Top Gun: Maverick, be a spectacular overperformer at the box office along similar lines as another follow-up to a "feel-good" '80s-era action blockbuster, with a star of the kind like they don't make anymore in the lead and plenty of nostalgic appeal, which through all this really connects with a moviegoing public that comes back to experience it over and over and over again.

I can see where they are coming from on this--but skeptical that Top Gun 2 is a good analog for Indiana Jones 5, for five reasons, three of which (numbers 1, 4 and 5) were pretty much ignored in the comment I read about last year's hit:

1. The memory of the original Top Gun was, in 2022, undimmed in the memories of fans by any exploitation after the original. By contrast Raiders of the Lost Ark has had three sequels, with both films three, and four, each giving the impression that it was "the last one" (with Indiana and company literally riding off into the sunset at the end of the "last" crusade, and then, in a movie redolent with the sense of Jones' time as adventurer as past, and now an assistant dean, married man and father)--and thus that anything further would not only go over the same ground yet again (as Crystal Skull seemed to be to many), but merely another go-round for the sake of a crass cash grab. It did not help that number four was received as less than a triumph (the film's audience score on Rotten Tomatoes a mere 53 percent). It also does not help that Disney's handling of Star Wars, the closest point of comparison to Indiana Jones 5 by far (the only really comparable franchise, likewise a Lucas-Ford show), has disappointed so many under the same exact management, and may be handling Jones the same way, the more in as some of the casting decisions weirdly similar to those of the divisive Star Wars movies (with Mads Mikkelsen again a man of uncertain loyalties working on a critical space project for a government at war, and Phoebe Waller-Bridge once more a "sidekick" to "Han Solo"). By contrast Top Gun 2 had no such baggage.

2. While much of the cultural, "zeitgeist"-type analysis of Top Gun 2 was simplistic (in line with the movie itself, frankly), there may be something to the argument that those who came out for it responded to the clear-cut good guys vs. bad guys premise and upbeat, Rah-rah spirit of the film. As recently described the James Mangold-helmed Indiana Jones 5 is expected to go in the opposite direction (if Logan was anything to go by, the extreme opposite direction), such that the same kind of satisfaction will simply not be on offer, and indeed, anyone looking for it is likely to come away feeling cheated--hardly the response Top Gun 2 elicited.

3. Just as one has to be cautious with talk of films and the zeitgeist, one has to be cautious in regard to the ways in which movie grosses interact with the country's culture wars--a very complex subject ill-served by the simplistic narratives constantly pushed on us--while I have seen lots of rhetoric but little hard data regarding Top Gun 2 specifically. (I have heard, for example, that like Taken the movie really exploded in the "Red" states and not so much the "Blue," but again, they had no hard data, or even industry insider comment, to offer in support of their claims.) Still, just as the Rah-rah spirit of the movie worked in its favor I will allow that Top Gun 2 may have had a boost in some quarters from its being perceived (rightly or wrongly) as a "conservative" film, perhaps to the point that going seemed in itself a way of "showing support for their side" and a rebuke to the other side. By contrast Indiana Jones 5 has been branded a "woke" film in some quarters, diminishing its appeal among those who went to see Top Gun 2 for such reasons. Of course, if "conservative" films have their audience, many a hit has also been scored on the basis of "wokeness" too--as with Black Panther or Captain Marvel--but I do not see Indy 5 as having that kind of cachet with that crowd, so there can be no compensating effect from that corner.

4. In the months leading up to Top Gun 2's release, through that release, and after, the media cheerled for the film as one (as seen not only in the 96 percent score it got from the critics on Rotten Tomatoes--as against the much poorer score the virtually identical original had from critics--but the commentary, where even what look like critical pieces at first glance turn out to be more "Rah-rah!"). Thus far Indy 5 has not had anything to compare with such support--and I see little sign of this changing in the three months between the time of this writing and the film's release.

5. When Top Gun 2 came out in the summer of 2022 it had the advantage of very weak summer competition--a mere three other tentpoles none of them a really stellar performer, which I am convinced permitted it its particularly strong legs. It hit theaters three weeks after a less than overwhelming Dr. Strange 2, and two weeks before a Jurassic World movie that did rather less well than its two predecessors, while Thor 4 came out four whole weeks later and had only a lackluster run, and was not followed by another equally big movie for months--which meant that much more room for Top Gun to keep drawing audiences (the movie's Friday-to-Sunday takes not slipping below the $10 million mark until its tenth weekend in release, on the way to its collecting a staggering six times what it took in its first weekend of play).

Indiana Jones 5 will not have anything close to that. It will come out a mere two weeks after The Flash, which, doing as well as the buzz suggests (prompting repeat viewings, good word-of-mouth, etc.), could have pretty good legs itself, while Mission: Impossible 7--which may be a stronger performer than usual given the good will toward Tom Cruise in the wake of the very same Top Gun 2 we have been talking about the whole time--will be along just two weeks after that, positioning each to take a bite out of Indy's grosses over its first three weekends, in a more generally crowded summer.

Of course, these factors--the weakening of interest in the franchise as a result of past missteps with Indiana Jones 4 and Disney's handling of Lucasfilm generally; the difference in tone, political associations and media attitude; and the more competitive summer season--do not guarantee that Indiana Jones 5 will not "overperform." However, if this were to happen (and admittedly I think it unlikely) it will not be on the basis of those factors that worked so much in Top Gun's favor, its success achieved in a different way and under different conditions.

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