Monday, September 25, 2023

The Expendables 4 Had its Opening Weekend. How Did it Do?

The Expendables 4 made its debut at the North American box office this weekend.

Few seem to have expected it to make much.

It actually made less than that.

Following Thursday night previews that took in $750,000 (the first time I can remember seeing such numbers for a $100 million franchise sequel come in below seven figures), the movie made about $3 million opening day leading to expectations of an $8 million opening weekend, which were more or less fulfilled. (The movie's take was ultimately $8.3 million.)

I cannot count myself shocked--or even really surprised--by this underperformance given that the expectations were already so close to nothing to begin with (Boxoffice Pro having thought $10-$15 million, and inclining toward the lower end of that range). Still, the number is in, and makes for such a weak start that even Top Gun 2-like legs would give the movie just a $50 million domestic gross that would have to be considered a dismal failure for a movie like this--all as, with very poor reviews from the critics (16 percent from "All Critics," 14 percent from the "Top Critics" on Rotten Tomatoes) and audiences unenthusiastic (the "All Audience" score is just 68 percent), any such prospect seems remote in the extreme, and the film doing relatively well to get to $20 million (less than what Barbie made in Thursday night previews alone) is far more likely. Meanwhile its overseas performance shows little sign of making up for it. (As it did so often in the '10s the Chinese box office came to the rescue of Expendables 3. But Expendables 4 opened with a mere $11 million there last week.) The result is that, again, $200 million looks like a longshot for this movie--which, even more than before, I think could fall short of $100 million worldwide, adding to the lengthening list of 2023's big-budget franchise flops, though, again, the hole this movie puts in the studio books will scarcely be noticed next to the likes of those put in them by The Flash or Indiana Jones 5.

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