Friday, November 24, 2023

Will Any Movie Open Above $50 Million This Season?

Captain Marvel 2, reportedly the season's most anticipated film, opened earlier this month to just $47 million domestically--and then proved to have been very front-loaded indeed (falling 78 percent in its second weekend). The Hunger Games prequel, Ballad of Songbirds & Snakes, in spite of some comparative optimism about its prospects, opened to a little less, while Boxoffice Pro projected an opening of $25-$35 million for Wonka, and $50 million is likewise well ahead of what either of this week's big releases, Napoleon or Wish, is expected to make in its first three days (even if Wish might get past that over the fuller five day weekend).

All of this seemed to leave Aquaman 2 (coming out Christmas week) Hollywood's last shot at a really big hit this season--but we have just learned that $50 million is well above even the high end of the range projected for its opening by the folks at Boxoffice Pro. The result is that I have no expectation of any movie opening before New Year's Day debuting to that much--and this holiday season, just like the first half of the summer season, coming off looking week next to their counterparts in 2022, underlining just how far Hollywood still remains from its pre-pandemic performance--all as 2024, with a release slate much like 2023's but weakened by the disruption of the year's strikes, promises the box office little relief.

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