Sunday, November 12, 2023

Captain Marvel 2's Opening Weekend: The Numbers Are In (and They're Not Pretty)

As of late Sunday (by which time, most of the period has passed and few surprises remain on these matters) Captain Marvel 2 was expected to take in $47 million on opening weekend--not the lowest figure predicted for it, but safely within the range Boxoffice Pro predicted before the weekend ($35-$49 million).

At least as of this point the film has not defied the expectations for it--and indeed the media is pretty gloomy about the movie (even as the claqueurs, being claqueurs, fall all over themselves declaring "I don't wanna hear about no superhero fatigue!"). Still, while it is almost impossible to picture this movie getting anywhere near the gross of the billion-dollar hit that was the original, as I have said before even relative successes are less front-loaded than they used to be--the possibility existing that decent legs will at least partially compensate for a weak initial reception. Indeed, while everything would pretty much have to go right for the movie after this point (the way they did for Elemental) for this to happen, it is not wholly out of the question that the movie will grind its way somewhere near the break-even point I previously suggested might be in the vicinity of $600 million.

The result is that how things go in the next two weeks will be worth watching for anyone following this story--while there may be some hope for the movie in the 84 percent Audience score at Rotten Tomatoes, and the relatively weak competition the movie can be expected to have through the coming holiday season.

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