A Fandango poll recently found that among moviegoers the most anticipated movie of the November-December period is Captain Marvel 2--The Marvels.
This can seem like good news for a movie whose prospects have been a cause of such pessimism--and one might not wonder if the movie is not likely to do better than the projections of The Flash-like numbers circulating in the media. Yet one can take the news in another way--namely that the weak numbers for The Marvels are as good as it is likely to get for any movie this season, there being commensurately less interest in Hollywood's other offerings over those months. A view all too consistent with the way franchise films have consistently underperformed this year, it also seems consistent with suspicions that the next two months do not contain the kind of box office-saving surprise blockbuster that a Super Mario Bros. Movie or a Barbie or even an Oppenheimer was--that what we see is what we will get, with the result Hollywood closing out a disappointing and worrying 2023 on a low note.
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