Thursday, November 23, 2023

Captain Marvel 2 Flies into its Third Weekend

With Napoleon and Wish coming out these are naturally the focus of the commentary of box office-watchers--but let us also not forget the major releases of prior weeks, like Captain Marvel 2. Thus far underperforming very, very badly (with a mere $65 million taken in its first ten days it was running about one-fourth behind The Flash and tending to slip) one may wonder if the holiday weekend will not provide the film some relief.*

As it happens, Boxoffice Pro projects the movie collecting another $12 million over the week, likely helped by the holiday weekend.

Of course, past projections for the film have proven overoptimistic (as with last weekend's)--and so could this one. Yet the fact remains that the film does not have much way to fall, while the competition this weekend (given what we are hearing about the expectations for Napoleon and Wish, and holdovers like the Hunger Games prequel and Trolls 3) does not seem overwhelming. Rather the problem is that the film could do a good deal better than that and still have a very long way to go before rising above the "flop" status the press has accorded it.

* At the same point in its run The Flash, which had opened bigger and had a better first-to-second weekend hold had $88 million grossed domestically (one-third more than Captain Marvel 2).

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