Transformers: Rise of the Beasts' Opening Weekend Box Office Performance--and What it May Mean for the Film

These days most of the surprises at the box office seem to be unpleasant, with a great many movies having disappointing debuts and overall grosses (Ant-Man 3, Shazam 2, etc.). However, Transformers: Rise of the Beasts has actually had a bit of good news, with an opening gross beating out the highest expectations for it (over $60 million, as against the $45-$56 million Boxoffice Pro had predicted on the eve of release as the site itself notes, to say nothing of the $30-$40 million it predicted for the movie a month before).

And Spider-Man did still better overseas, so that the worldwide take was nearly three times that much--$171 million.

Still, while a positive development for the movie's course one should put the good news into perspective--starting with the fact that if it did better than expected, the expectations were very, very low for a $200 million summer movie, and even these better numbers do not exactly portend a spectacular performance.

Take as s starting point what I think would be the best outcome for the movie within the range of the plausible--namely that it has Guardians of the Galaxy 3-like legs that let it triple its domestic take, while it does not twice as much but four times its domestic business overseas (the way that other Transformers movies have done in the past, Transformers 5, for instance, taking 79 percent of its gross internationally). This would work out to a $180 million domestic gross--and a global gross in the $900 million range. This take, if not quite so good as the franchise enjoyed over the course of its first four films in real terms (all $1 billion+ hits) would be very respectable indeed, and perhaps even suffice to make the film one of the year's most profitable when all is said and done. (Certainly Marvel's movies achieved as much with higher budgets and lower box office grosses last year, when the revenues from home entertainment/streaming/TV were tabulated.)

But just how likely is this, really? The film does have some points in its favor--not least the fact that audiences seem to be liking what they are seeing (the Rotten Tomatoes audience score is 91 percent, versus 43 percent for Transformers: The Last Knight), which may mean good word of mouth bringing people who had initially expected to pass to the theater, and more repeat viewings. It may also be that the competition the film faces in the weeks ahead will be less tough than anticipated--certainly to go by what we are hearing about The Flash and Indiana Jones, and the fast fade of Fast X. Still, if the movie's debut is followed by good week-to-week holds in the numbers domestically I suspect this will be a case where the film opens stronger but fades faster abroad--with, as is so often the case, the gross in China consequential. Almost half of Transformers 5's international earnings came just from China ($229 million of its $475 million, 48 percent of that total, and 38 percent of the global total of $605 million), and China has been less reliable this way, as seen in Rise of the Beasts' debut there. Its opening weekend take in that country was $40 million--a mere one-third of what Transformers 5 grossed at the same point ($120 million) in current dollars. Betokening a much weaker Chinese gross the idea of the movie's global gross quintupling its American gross, let alone a very good American gross, automatically seems much less likely.

Still, it does seem to me that, in contrast with my expectations of a month ago, the film, while by no means guaranteed to do that well, has a rather better chance than I earlier thought of breaking the $450 million barrier I then thought the probable ceiling for its gross.