Last week we heard a great deal about how Boxoffice Pro's forecasts for The Flash (and Elemental) underwent some downgrading.
After that--and with the disappointing prediction for Indiana Jones (a Solo-like performance is well within the range of their expectationsone could easily miss that they revised the film's prospects again, and not upwards. Where last week the "floor" for the film's projected performance of The Flash dropped significantly, now the same has happened with the ceiling too, this falling from $362 million last week to $308 million now--continued erosion amounting to a near one-fifth drop in the two weeks since the first ($375 million) forecast.
The movie's prospects could recover in the next two weeks--though I do not see how. By contrast I can very easily picture interest in the movie continuing to erode, in the process turning the highly touted "best superhero film ever made" into another failure, and reminding us all that Disney's executives have no monopoly on whatever fashionable corporate buzzword refers to the "skill set" of making for financially ruinous flops.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment