Wednesday, June 14, 2023

Elemental: What Might it Make Opening Weekend? (And Beyond?)

Just as was the case with The Flash, Boxoffice Pro's opening weekend prediction for Elemental was lower than many expected.

Just last week that prediction stood at $31-$41 million.

Today the prediction is near the low end of that range--$33 million.

Where the overall run is concerned the expectation the publication has for the film was still in the $98-$167 million range last week. One may guess from the $33 million figure that the movie would not make it to much above $100 million, implying a particularly weak performance domestically.

Where does that leave the movie in relation to the international market? As I noted when previously considering the issue, Pixar movies that have not done so well at home have done better abroad, sometimes significantly compensating for their domestic shortfall internationally, with Coco the signal example. This has been especially the case when the sci-fi/fantasy content of the concept was a little "much" for the average theatergoer, as may be the case with this movie. Still, all things considered I see no reason to change my earlier assessment of the likely range of Elemental's global gross as $250-$450 million--and between the latest numbers, and the reality of how Hollywood movies generally and Disney particularly have done in China, the movie's gross seems to me more likely to approach the bottom than the top of the range.

No comments:

Subscribe Now: Feed Icon