Thomas Frank Eats a Sandwich with Seymour Hersh

Recently Seymour Hersh interviewed Thomas Frank over lunch. During the meal Hersh and Frank said a good many things of interest, but I thought Frank particularly nicely summed up Bill Clinton's legacy, referring to him as "the pivotal figure of our times. Before he came along," not least because he converted "the market-based reforms of Reaganism" (i.e. neoliberalism) from a subject of controversy to the "accepted consensus wisdom" as he "completed the Reagan agenda in a way the Republicans could not have dreamed of doing--signing trade agreements, deregulating Wall Street, getting the balanced budget, the ’94 crime bill, welfare reform," as he even "almost got Social Security partially privatized." Frank also noted that what Clinton did became a model for his counterparts abroad, with this including Tony Blair's "New Labour."

Interesting, too, was Frank's consideration of the consequences of his quarter century of writing on these matters "with little effect." In his view the reason the effect has been so slight is "because politics isn't book learning," but rather "a clash of grand forces . . . industry and labor . . . social movements . . . money," while admitting the pessimism of the view he allowed that "the only lessons that get learned these days are the ones that flatter the powerful players involved."

All too true--and anyone presuming to think about politics in any serious way forgets it at their peril.

What Will The Expendables 4 Make This Weekend?

Boxoffice Pro has put out its last projection for The Expendables 4's debut--anticipating a gross of $10-$15 million in the movie's first three days of North American release, which, of course, is in line with the weak gross they have predicted over the past month (a final take of under $40 million, maybe even under $25 million).

This seems all too predictable, and not just because this is a fourth installment in a never-better-than-second-string action series coming out almost a decade after the poorly received third installment at a time in which franchise films like these just keep crashing and burning (as so many bigger films from more robust franchises did this summer), though it is plenty for this film, or any other, to have against it. There is, too, the shaky foundation for the franchise. The Expendables, like pretty much everything else in Sylvester Stallone career these past two decades (Rocky VI, Creed I-III, Rambo IV and V, etc., etc.) has been about milking the public's nostalgia for his earlier film career, with the nostalgia for the '80s action film that the original The Expendables was all about now that much more remote in the past, that much fainter a draw. (I will say it once more--Top Gun: Maverick was the exception, not the rule, the beneficiary of breathless media cheer-leading amid a summer of very weak competition, as underlined by its failure to deliver much of a boost for Tom Cruise's subsequent Mission: Impossible film , and the way that even bigger '80s phenomenon, Indiana Jones, did this past summer.)

Indeed, The Expendables, which came out in 2010, is now so far behind us that, while sequels invariably trade on nostalgia for those films to which they are follow-ups, the movie is trading on outright nostalgia for yesteryear's nostalgia--nostalgia for back when people were enjoying '80s nostalgia. This seems to me symbolized by the casting of Megan Fox in the film. Megan Fox, basically, got her moment in the spotlight in the piece of '80s nostalgia that was The Transformers--and after many years of not being seen very much by very many people in actual films, here she is, appealing to our nostalgia for when she was participating in a piece of '80s nostalgia. It all feels rather anemic, such that I see no grounds to expect this movie to surprise us with a better-than-expected opening, better-than-expected legs--let alone the very-much-better-than-expected performance required to turn this $100 million movie into a money-maker for its backers.

What Spike Jonze's Her Got Very Wrong About Artificial Intelligence

I did not particularly care for Spike Jonze's film Her.

There were many reasons for this. MANY reasons. But the one I want to discuss right now is how little sense Theodore Twombly's whole employment situation made. He writes personal letters for other people--and seems to make a very good living from it.

It seemed to me to be only too obvious that such work was likely to be ill-paid given any plausible economics of such an industry (just how many writers was one supposed to produce in a day, at what cost?)--even before one considered the extreme ease with which it could be offshored (for instance, to India, with its large population of well-educated English speakers and far lower labor and other costs), an option that Twombly's employers could not be expected to overlook.

Indeed, it seemed that the work would have been taken out of the hands of even the worst-paid humans by a level of artificial intelligence far lower than what Twombly's operating system displays at even the beginning of the film, given the scene where "Samantha" at a stroke improves the letters Theodore is working on. Editing and rewriting Twombly's work quickly, efficiently, successfully is something one cannot do unless they already know how to write at least as well as Twombly--and, as Theodore's getting this capacity as part of an ordinary consumer purchase shows, his employers could probably have replaced him with an app doing the job much more efficiently and cheaply than he could quite some time before, and would probably have rushed to do so even had they for some inexplicable reason declined to offshore his job.

I find myself thinking about all this again because our recent experience of artificial intelligence is bearing out those expectations. Today the mere creator of a first draft is decreasingly in demand--those who did such work reduced to making corrections on drafts generated by a chatbot, precisely because this is the higher-level skill that has thus far eluded the AI we have for the time being (contrary to what Twombly benefited from in his work, and what most writers today would really want, instead of the ticket to the unemployment line they are getting).

Of course, Her was not really about the likely path of such technology's development (at least, prior to the Singularitarian note on which the story ends), nor the economic and labor implications of that development. The concerns of those who make "independent-ish" films such as this, and of the critics who claque so enthusiastically for movies like these, are more "personal."

The results, however, have me once more standing with Emile Zola and H.G. Wells and all the others who tried to drag literature out of the eighteenth century in saying that it is hard to do "the personal" well when not giving any thought whatsoever to the world the "person" being written about actually has to live in.

Is the Cyber-Utopian Delusion Finally Passing?

I remember all too well the foolish cyber-utopianism of the '90s, not least that aspect of it that held it to be some great leveler, with the weak on an equal footing with the powerful in cyberspace.

I do not think there was ever a time when I took it seriously--it smacked too much of the "market populism" that Thomas Frank so skillfully analyzed in the first of his quadrennially published big books for the broader public, One Market Under God.

Yet, like a great many ideas that are at best dubious to begin with, and repeatedly exposed for what they are--of which there have been many in this "information age," not least the idea of an information age itself--it not only endured but remained conventional wisdom. It has been helped in this by the fact that as PR for Big Tech it was just too good to let go, and that Big Media itself has been so bound up with Big Tech as to have essentially the same interests. (Consider how MSNBC, in line with its original ownership, stood for "MicroSoft-National-Broadacasting-Corporation," all as Apple and Amazon and Netflix are simultaneously colossi in both worlds.)

Still, the critiques did continue to appear, and as happens when analysts have had both more time and more data to examine, become more scientific in character. Yes, such analysts have found, the digital age did diminish the cost of disseminating information.

But getting the information you put out there in the cacophony of the media world is another thing. It requires more than just "putting it out there." It has to be put in front of people, relentlessly, a game that, just as before the Web, favors those with vast resources operating in a top-down fashion, with an audience able and willing to pass on the word; those who have at their command a big, well-funded machine able to count on the deference of affluent, leisured supporters with round-the-clock Internet access self-confident about expressing their opinions publicly (like the executive who has a desktop in front of them in their office as against the supervised manual worker, who may not even have broadband access at home), especially if, rather than trying to carry on a debate, they emphasize driving home a consistent, simple message (preferably one that fits into a meme).

And of course, the dynamics of search engine and social media algorithms would seem to amplify the effect--things that get more clicks put in front of more people and getting still more clicks and more exposure in a virtuous circle, as those who had a weaker launch get the opposite, spiraling downward into obscurity.

As Jen Schradie has observed, all this has favored the digital activism of the rich, powerful, established against those who are not.

The most talked-about significance of this has been political--the way that it seems to many that the Internet is dominated by the right, and in particular certain quadrants of it. Yet it also speaks to the difficulties of those in any situation where there is such an imbalance of resources--such that I again find myself thinking of the hype that surrounded self-publishing a decade ago, in which it was imagined that lone writers with nearly no resources could, at least to the point of making a living, compete against the ever-more concentrated and inaccessible traditional publishing industry. I suspect that at this point many have learned that the odds of that were never what the hype-mongerers made them out to be--and if anything have only got worse since.

The Box Office Projection for The Expendables 4: An Update

Last month Boxoffice Pro put out its projection for the likely domestic box office gross of The Expendables 4 (i.e. The Expend4bles)--a rather low $31-$45 million not for its opening night, or weekend, but its whole run. I remarked that,

unprepossessing as this already is I would not be shocked to see the projection fall in the weeks ahead (as has happened so many times this year with comparable films, like Indiana Jones and Mission: Impossible).

In this week's update of the estimate (likely the last "long-range forecast" for the film) that is exactly what has happened. Where their projection had been a paltry $31-$45 million then, now their expectation is in the $24-$37.5 million range.

The result is that not only does the $200 million mark, which I already thought out of reach then, now seem even more remote, but it seems even more likely than before that the $100 million movie will fall short of a $100 million global gross.

Going by the rule of thumb that the reported production budget rarely equals more than 50 percent of the total outlay, (and often much less) given the price of advertising, distribution and interest, and the claims of "residuals and participations" on a film's income stream (likely not trivial in a Big Name-packed sequel like this one); and that the film needs to make at least 50 percent of that back at the box office (from 50 percent of the gross or less); the break-even requirement would be at the very least $200 million. Moreover, one can easily picture a situation where the bill was much higher. (A movie may cost three times its production budget, while the backers may get more like 40 percent of the gross, or even less, and needing the ticket sales to cover much more of the price tag given the upward bound there tends to be on home entertainment income--in which case the backers of a $100 million movie may need something more like $400 million+.)

Accordingly one can expect Expendables 4 to be a significant loss-maker. Still, in the year that saw The Flash and Indiana Jones 5 it will probably not make the Deadline list of the top five money-losers of the year.

Barbie and Oppenheimer Saved the Summer 2023 Box Office

In the 11-week period beginning in the first weekend in May and ending with the third Thursday of July the summer movie season of 2023 was actually running 7 percent behind that of 2022 in current dollars, with $2.373 billion taken in versus the prior year's $2.557 billion. (Adjusting the numbers for inflation, of course, makes the picture still worse. Going by the 3 percent rise of prices between July 2022 and July 2023 reported by the Bureau of Labor Statistics' Consumer Price Index the summer of 2023 was more like 10 percent behind in real terms.) That is to say the first weeks of July not only continued but worsened the pattern seen in the first two months of the summer as Indiana Jones 5 flopped, and Mission: Impossible 7, far from getting a bump from the good will toward the prior year's Top Gun 2 as many suggested, proved the series' weakest earner to date (all as the slew of disappointing earlier releases still played, like The Flash, continued to make very little money).*

However, things went very differently after that third week in July--when Barbie and Oppenheimer hit theaters in the same weekend. In the 46-day period between that fourth weekend in July and Memorial Day the box office took in almost twice what it had the year before--$1.665 billion, versus the prior year's $834 million. The extra $800 million+ more than made up for the circa $200 million shortfall of the prior two-thirds of the season, and resulted in the summer of 2023 managing to exceed the gross of the prior summer overall ($4.038 billion to $3.391 billion overall, a gain of a fifth in current dollars and a rough sixth in real terms).

As one might guess, that stellar late season box office compares favorably with robust late summer periods of the pre-pandemic years. (Even adjusting for inflation this was about 83 percent of what the box office took in in the same period in the year of Suicide Squad, 2016, and 91 percent of the gross for the matching period in 2019.) And it was overwhelmingly due to just two movies--namely Barbie and Oppenheimer. With $923 million taken in between them by themselves they outgrossed every movie in theaters in the same stretch in 2022, including even Top Gun 2 in these later phases of its impressively leggy run, and accounted for 55 percent of the take of the whole box office during those 46 days (as well as 23 percent of what the movies made during the whole season).

Even though many were bullish about both those movies few expected them to do quite so well. (Just a month before release Boxoffice Pro's projection's high end in the range of $200 million for both, and even if its estimates went up over the following weeks the movies have outpaced the publication's highest expectations.**) It is a reminder that in this case Hollywood's salvation was a surprise--just as was the case with the Super Mario Bros. Movie that delivered a Barbie-like gross back in the spring (in its way more impressive, as the critics were bashing it rather than cheerleading for it as they have been Barbie)--while all three of these movies have confirmed a pattern since the pandemic in which a mere handful of big movies account for an ever-higher share of movie ticket sales.

That, in turn, confirms something else--the way Hollywood's once reliably blockbuster-generating machinery is sputtering, such that when it does succeed it underlines its own haplessness.

Will Hollywood luck out this way again in 2023? None of the upcoming releases with which I am familiar look very promising that way (even before we get to the way in which the strike and all connected with it are getting so many of this year's movies bumped to next year). But anyone with a different opinion is, as always, welcome to offer their thoughts in the comment thread below.

* After its first fifteen days in release The Flash added a mere $12.5 million to its domestic gross (at least, as of August 17, on which its total was $189).
** Notably Boxoffice Pro was at that point still expecting both Indiana Jones and Mission: Impossible to make well over $200 million and very possibly break the $300 million barrier even as they put out their estimates for the two late July releases discussed here. Their July 13 forecast, one week before release, they still pictured Barbie topping out not much above $400 million at best ($426 million), and Oppenheimer falling short of the $200 million mark ($194 million)--significant underestimates on both counts (working out to a combined maximum in the $600 million range, whereas their actual grosses are now $900 million+).

The Summer Movie Season of 2023: Has the Recovery Continued?

With Labor Day behind us it seems that the summer movie season of 2023 has run its course, making it possible to start evaluating the season as a whole--not least in regard to the film industry's post-pandemic financial recovery.

Let us take as the beginning of the time frame relevant to such a judgment what Box Office Mojo reports as the first $4 billion summer (and as it happens, the moment of the Great Recession in whose shadow we have lived ever since), 2007. Put in terms of the Bureau of Labor Statistics' tentative calculations about inflation, it was equivalent to a $6.1 billion gross in 2023 dollars (in which all subsequent figures will be presented). As it happens the figure was high, but not really exceptional for the period, the average for the seven-year 2007-2013 period about $6 billion a year (with 2013 itself a peak for the time span covered, with some $6.2 billion grossed). However, the numbers trended downward from there, with the norm for 2014-2019 (and 2015-2019) $5.3 billion, and the figures for 2018 and 2019 $5.3 billion and $5.1 billion respectively.

By contrast the years since saw a collapse in 2020, and a slow recovery since, with the relevant figures presented below:

2020-$83 million
2021-$1.96 billion
2022-$3.53 billion
2023-$4.03 billion

Considered in such terms one can say that 2023, the highest summer gross since before the pandemic, equaled about three-quarters of the norm for the 2014-2019 summer movie seasons (as against the mere 2 percent made in 2020, the two-fifths made in 2021). The implication is that the recovery has mostly already taken place--especially when we consider the extent to which grosses were already declining before the pandemic, implying that even without the pandemic we might have expected grosses in the 2020s to be a little lower than their 2014-2019 level anyway (as streaming and other alternatives continued their erosion of the theatrical release's draw).

Meanwhile, as the improvement is less dramatic than before, certainly to go by the difference between the 2023 and 2022 seasons (when year-on-year inflation-adjusted grosses went up by a seventh) and that between the 2022 and 2021 seasons (over which span of time the gross almost doubled) it seems that progress is slowing down. The result is that it may be a long time, if ever, before we see a $5 billion+ (real terms) movie season again, the more in as the summer itself testifies to problems the industry faces besides the shock to moviegoing habits, the loss of a percentage of venues, etc.. There is the plain and simple fact of, as superhero fatigue and the piling up of the flops this summer showed, Hollywood's being wedded to a model of moviemaking that is farther along the path of diminishing returns than we realized, such that where (for all my reservations and doubts about that model's continuation) I still expected that 2023's plenitude of franchise films was going to make the movie season "normal" again, they have had the opposite effect, giving us one underperformance after another, adding up to an unprepossessing total. Indeed, the 2023 May-June period saw movies take in less money at the American box office than they had in the same period a year before, a reversal of the trend toward recovery rather than its continuation, while it seems the far-above-expectations success of those more anomalous late July releases Barbie and Oppenheimer that saved this summer.* Alas, hits like that cannot be mass-manufactured--and as we watch the studios press ahead with their fantasies of a rebooted DCEU and Marvel Phase Six as they enlist artificial intelligence specialists while the writers walk the picket lines, they seem to have no intention whatsoever of making movies any other way.

* As of September 4 Barbie had made $612 million, and Oppenheimer $311 million, the two movies by themselves accounting for 23 percent of the whole season's $4.03 billion take, even as they still have a little way to go. Putting it another way Barbie singlehandedly outgrossed The Flash ($108 million), Fast X ($146 million), Transformers 6 ($157 million) and Mission: Impossible 7 combined ($171 million), while more than tripling the gross of Indiana Jones 5 ($174 million).

Data East's Tattoo Assassins and '90s Pop Culture

Back in the '90s there were rumors of a Mortal Kombat sequel video game containing "nudalities."

The rumor, so far as I know, was completely baseless, but it is often mentioned in connection with a different video game that actually did contain "nudalities," Tattoo Assassins.

That game never actually made it to market--apparently just a few machines sent out to trade shows and test markets before the effort collapsed. These days it is remembered, to the extent that it is remembered at all, mainly as a blatant and bizarre attempt to cash in on the success of far better-made games of comparable type.

Considering it today I do not presume to offer a description, or a review (as all my knowledge about it is secondhand, based on others' descriptions and reviews). Rather what strikes me is just how distinctly '90s the whole thing was (at least, to go by the accounts available online).

There is the kind of game it was--a fighting game for the arcade market, both of which were big in the '90s, but have long since gone bust.* However, more fundamental than that is the way that Tattoo Assassins' makers at Data East tried cashing in on the craze--by getting edgy in that EXTREME! '90s way, while also getting ironic in that '90s way. Thus they seized on those aspects that had made Mortal Kombat its own little moral panic, like the fatalities, which were pretty ridiculous to begin with, and made them more so--filling the game with vast numbers of ever more over-the-top finishing moves (2000+ according to the promotion) to the point of making a parody-of-a-parody out of them. This was even before one got to the nudalities so plainly intended to get people jaw-jawing (while, if they were mainly played for shock value and laughs, in tantalizing the audience with the prospect of seeing the digitized actresses playing its female characters in a state of undress those nudalities added a risqué touch befitting the era of Leisure Suit Larry). There was the influence of the tabloid culture that seemed to be swallowing everything up in one of the playable characters being obviously based on ice skater Nancy Kerrigan. (Meanwhile, though this happened only after the production, it seems somehow telling of this aspect of the game and its moment that the actress playing another of the principal characters--Frederick's of Hollywood model Gretchen Stockdale, who played Hannah Hart--in real life ended up in an even more lunatic media frenzy herself when, after getting a call from O.J. Simpson the night of Nicole Brown's murder as she did, she ended up a witness at the trial! So if you wanted you could make a "Nancy Kerrigan clone" fight it out with an "O.J. Simpson trial witness"--which is as '90s as it gets.) There was even a touch of that '70s nostalgia that so obsessed the pop culture makers of the decade, with another playable character a Native American named Billy apparently meant to evoke '70s icon Billy Jack.

So far as I can tell discussion of the game is overwhelmingly sneering in tone, emphasizing the game's derivativeness, and the poor workmanship that was probably unavoidable given the kind of rushed production schedule calling to mind the legend of Atari's adaptation of Steven Spielberg's E.T., as well as the undeniably lowbrow and shameless character of the gimmicks intended to make yet another Mortal Kombat knockoff stand out in a market ever-more crowded with them. Still, even if a good game all this does not make (it may say something that, so far as I know, no one has tried to patch it up and market it to gamers as a novelty if nothing else) it does, in a moment when we have enough distance from the '90s to think of it as having a distinct sensibility, a distinct aesthetic, give Tattoo Assassins an interest as a telling piece of pop cultural history (just like those now long-forgotten Billy Jack movies it evoked).

* It seems that fighting games lost their interest as complicated combat became assimilated into gaming generally--while the gameplay generally became so involved that casual gamers and button-mashers were pretty much shut out (and not just in fighting games). With arcades the issue seems to be that the gaming companies were unable to give the player a more dazzling experience than their home console for that by this point inflated quarter--and also unable to get them to part with more money than that, precipitating their decline.

How Much Money Did Marvel Phase Three Really Make? (A Note on the Recent Revelations About Avengers 3 and 4)

Not long ago I wrote about the extraordinary profitability reported for Disney's Marvel Cinematic Universe in Phase Three. Much of that profit was directly produced by the two-part Avengers event consisting of Avengers: Infinity War and Avengers: Endgame. The net costs for the two films, respectively, were $775 million and $899 million for the two movies--about $1.7 billion in 2019 terms. Of that some $700 million was spent on the productions, net, not gross, ($325 million and $355 million in current dollars, respectively) with the rest--the other $1 billion!--going to prints, advertising, video release costs, participations, residuals, "off the tops" and interest.

These are staggering sums. But the two films together grossed over $4.8 billion at the box office, which came to over $2 billion in rentals, plus another billion or so from the home entertainment, TV, etc. markets, working out to over $3 billion in overall revenue, and about $1.4 billion in profit. Overall it was a colossal return that made the colossal investment entirely logical in dollars and cents terms even if one thought only in terms of the two movies alone rather than the bigger Marvel money machine, and the boost it gave to other movies in Marvel Phase Three and after. (To cite but one example, Captain Marvel by itself reportedly made over $400 million+ in profit, and this would seem at least partially attributable to its connection with the Avengers event.)

Alas, recently we have seen a stream of reports about how the numbers that reached the press may have understated Disney's outlays on certain projects--like Dr. Strange 2. (The movie cost the studio $100 million more than reported initially, taking a big bite out of the profitability that Deadline calculated in 2022. (Subtracting $100 million from its estimated near-$300 million profit would knock it down from being ahead of Black Panther 2 and Jurassic World: Dominion to being safely behind them.)

The facts about Dr. Strange 2 came out because there was a massive British government subsidy to the movie's makers in the form of a cash reimbursement for the expenses they incurred filming in Britain under that government's Film Tax Relief scheme. Getting that money required a public financial statement in which the truth came out.

Now we are hearing similar claims about the Avengers two-parter, also on the basis of the statements filed in the process of getting those British government subsidies. According to these it seems that the production cost, after the aforementioned reimbursement, was not $700 million but $1.2 billion.

Taking these numbers at face value this would mean an extra half billion dollars went into those movies, which now would clearly appear to be the most expensive made in the history of the world.

Of course, even with the half billion subtracted from the aforementioned sum the spectacular $1.4 billion profit ends up a still, frankly spectacular, $900 million profit, even before, again, we think of all the other ways in which the movies' success has contributed to the profitability of the MCU and its owner Disney. But with even Disney's more profitable ventures time and again looking less profitable than before, and the losses from the flops they can less avoid admitting pile up (Disney had a $300 million+ loss from Strange World and Lightyear alone last year, Indiana Jones 5 and other catastrophes this year, without even looking at the troubles the studio has had in the streaming area), it is not the news anyone favorably inclined toward, or invested in, the company wants to hear.

Why Do So Few Marvel Comics Heroes Wear Capes?

It has been remarked from time to time that DC and Marvel Comics' casts of heroes differ in, among so much else, their propensity for cape-wearing.

DC's most iconic superheroes wear capes--both Superman and Batman doing so. Wonder Woman is less identified with them, but she is not unknown to wear a cape herself--which means the Justice League's "Big Three" are covered here. And of course one has an easy time coming up with other examples--most obviously figures derivative of or associated with the Big Three, like Superman's fellow arrival from planet Krypton Supergirl (and Powergirl), and Batman's sidekick Robin (and Batgirl and Batwoman), but also that original Green Lantern Alan Scott and the Martian Manhunter (making for at least five sometime cape-wearers in the Justice League), and Robin's fellow Teen Titan, Raven.

By contrast capes are less common in the Marvel universe. Among the X-Men, for example, only Storm is apt to be seen wearing one--a single member of the principals on the X-Men team, as against all those Justice League members, while it says something that one could miss the fact given the split design of her particular cape in the version of her appearance most are probably familiar with. (I actually misremembered the cape as a wingsuit until I checked up on the matter for this item.) Thor and Dr. Strange both wear capes, but in fairness they are relatively minor Marvel figures--certainly next to Spider-Man, or the Hulk, or Captain America, or Iron Man, or the members of the Fantastic Four, or Wolverine and the other X-Men, whose cape-wearing was, at best, rare, obscure, likely not seen in a very long time. (Indeed, a glance at one recent list of the Marvel cape-wearers confirms this--only the really hardcore fan of superhero comics likely to have even heard of most of those likely to be seen in a cape, as with a Moon Knight.)

In fact the more prominent Marvel cape-wearers tend to be villains--like Dr. Doom and Magneto.

Why is that?

My guess is that Marvel in the classic, Silver Age period in which it churned out the superheroes we know it for inclined to more grounded figures--to whom the flamboyant impression made by a cape is less suited. At the same time, probing the possibilities of the superhero form in that way that tends to go with the second, "middle," generation of a genre's life cycle, they hit upon a lot of characters whose wearing a cape would make no sense whatsoever--as with wheelchair-using Charles Xavier, the Hulk-transforming Bruce Banner, or your friendly neighborhood Spider-Man swinging along from webs he shoots out of devices on his wrists (that was how it originally went if you remember those old numbers), while this was even more the case with those cash-in-on-a-trend types like '60s spymania product Nick Fury, or the Mack Bolan-inspired The Punisher.* There was less such inhibition regarding the villains, where I think there was less aspiration to produce something different from DC's offerings.

* I refer here to John Barnes' theory of a three-generation life cycle. Discussed previously on this blog in many a post, you can find it applied to superhero comics specifically here.

John Barnes' Three-Generation Life Cycle for Creative Genres and the Superhero Comic

Ever since first encountering John Barnes' theory of the three generation life cycle of a creative genre a decade and a half ago I have found it handy indeed in considering the state of many an aspect of recent cultural life.* Certainly it was much on my mind as I considered the state of science fiction back when I wrote "The End of Science Fiction?"--and it has seemed to me worth citing as well where the genre of spy fiction has been concerned.

To put it very briefly, in the first generation of the genre's life cycle artists discover something new and give us the founding classics that defined the genre, established an audience, produced a conversation and in time a tradition. The second generation finds all this very firmly in place and, maybe sensing that it is in need of a shake-up, and guided by critical reassessment of the old classics, locates and exploits a good many unrealized potentials. The third generation is less concerned with innovation, of which there is less possibility (the law of diminishing returns is most certainly operative here), than "doing it well" as it turns into "inside joke . . . treasured family story . . . or a set of exercises in which to display virtuosity." Afterward the genre passes out of life into "afterlife," in which people may go on enjoying it, and even producing in it, but in which very little new or significant can be expected to appear, the essential ideas and range of the form, the essential "canon" of works pretty much settled and not much added.

This seems to me to apply to the superhero comic just as it does to the histories of those other genres I discussed. I think of the first generation of the genre as that "Golden Age" heyday of DC Comics which gave us such foundational figures as Superman, Batman, Wonder Woman, Green Lantern and other Justice League stalwarts. I think of that "Silver Age" where Marvel really made its mark as thoroughly "second generation"--Stan Lee and Jack Kirby doing what DC had not done in deciding to situate their characters in the real city of New York rather than some analog like Gotham, in giving them "everyday problems" in that way most associated with Spider-Man, in the stress on younger heroes like Peter Parker and the original students at Charles Xavier's School for Gifted Youngsters, and so on. (I think we can see something of this, too, when we consider Green Lantern's trajectory in the 1970s.) And when I look at later figures like the great Alan Moore, in whose works the superhero comic most certainly seems a matter of "inside joke," "treasured family story" and "exercise in which to display virtuosity," I definitely find myself feeling that superhero comics had moved into their third generation by the '80s--four decades ago.

The implication is that at this point super hero comics are well into the "afterlife" phase. This may seem an overly pessimistic assessment, but just think about it-- what have we really seen since the '80s that you would really consider transformative within American superhero comics? I certainly cannot think of a thing--though anyone who can think of something is, as always, welcome to offer their thoughts in the comment thread.

* The theory, which Barnes laid out in his essay "Reading for the Undead" in the defunct Helix magazine, unfortunately does not seem to be available anywhere, only secondary comment about it--like Sean Wilcox's BFS Journal essay "Reading John Barnes' 'Reading for the Undead'" (which ran in 2018), and of course my own uses of Barnes' concept.

The Summer 2023 Box Office: Just How Did the Predictions Fare?

This summer I discussed a good many predictions about how various films would fare at the box office--and made a few predictions of my own. These included eight predictions I offered in advance of the film's release, in which I also explained my reasoning at some length. Some of the movies I made predictions about have already all but disappeared from theaters, their runs over, while the others discussed here (the last of which was mid-July's Mission: Impossible 7) do not have much further to go, the matter of their performance almost as settled. The result is that it is not too soon to consider how those predictions fared--and to that end this post revisits the predictions I made about those eight films.

Guardians of the Galaxy, Volume 3
On the basis of the grosses of the prior two Guardians of the Galaxy films one would have expected the third film to also be a billion-dollar hit--but the trend of the grosses of the films in the Marvel Cinematic Universe (MCU)'s various series has been downward, with new sequels making between three-quarters and half what the preceding films in their series' did. Adjusting that billion dollar hit expectation for that reality I projected a $700 million global gross for Guardians--and in the wake of the disappointing opening weekend wondered if the film would not do worse than that. The second weekend, however, hinted at strong enough legs that the film could go a little higher--perhaps as high as $875 million. In the end the movie made $846 million--not too far outside the range I predicted pre-release, and certainly not so much so as to really defy the trend from which Marvel's releases had been suffering through the prior year (the movie's take in the end a rough fifth down from what Guardians of the Galaxy 2 scored in real terms).

Fast X
Working in the same manner as before (the inflation-adjusted grosses of prior series films, the downward trend in those grosses) I estimated that Fast X would pull in $750-$850 million. The movie made $705 million--performing a little below the bottom end of the range here.

Spider-Man: Across the Spider-Verse
Considering Spider-Man: Across the Spider-Verse I was, I think, more optimistic than I was about any of the summer's other movies, partly because of the evidences of audience anticipation. I in fact suggested that the movie, which Boxoffice Pro early on estimated would break the $300 million barrier in North America alone, could be the biggest superhero film of the year. I was less bullish on the movie's overseas performance, excitement elsewhere not quite as easy to detect. Still, I saw the plausible range of its global gross as $500-$750 million (with the low end mainly defined by the sequel's doing no better than the original).

As it happened, Spider-Man: Across the Spider-verse grossed a sensational $380 million in North America (close to twice the gross of the original Into the Spider-Verse), and a respectable $688 million worldwide. In the process it beat Guardians of the Galaxy 3 (and The Flash) to at least be the #1 superhero movie of 2023 in the North American market, while if doing less well than Star-Lord overseas, still posting a higher real-terms gross than the film that began the series (hence, the extra $300 million+ from the international market).

Transformers: Rise of the Beasts
My expectation regarding the latest Transformers film was a gross in the $300-$450 million range (with this so much consistent with the downward trend of the series that the decision to make an additional $200 million Transformers film seemed to me incomprehensible). The film, which in North America had the benefit of an opening weekend a bit stronger than the very low expectations held for it, has at least avoided the worst, but not done much better than approach the upper end of the range--with some $439 million collected globally.

The Flash
Initially considering the performance of The Flash I mostly went by whether others' guesses seemed plausible. Originally seeming to tend toward the $700 million range this seemed a safe enough anticipation for a big DCEU movie getting a big summer release. Still, as the hype for the movie as "the greatest superhero movie ever made" built I gave the matter a little thought--comparing the guess with how other DCEU films had done. I was simply unable to see this one breaking the billion-dollar barrier, with $750-$850 million seeming the plausible range at my most optimistic. Of course, the expectations for the film collapsed quickly, in part because of what the box office tracking showed, and my estimate just before the opening weekend was down to $300-$550 million. As it happened, the low end of the range was only slightly optimistic (the movie having $269 million grossed to date) in the weakest performance of any of the movies discussed here, and what has proven a debacle for the DCEU.

Elemental
In contrast with the high expectations surrounding many of the films that were badly disappointed this year (epitomized by The Flash) Elemental arrived with expectations that were none too impressive, with the high end of Boxoffice Pro's projection not seeing the movie break $100 million domestically. Still, extrapolating from prior Disney films' performance I speculated that the film might, with decent legs and a stronger reception overseas than in the domestic market (more "concept-heavy" movies tend to do better internationally than in North America) it might do better than that. The result was a plausible range of $250-$450 million, give or take. As it happened, Elemental has had very good legs indeed (in North America thus far taking in over five times its opening weekend gross, such that here the gross stands at $152 million), while indeed having that robust international performance (making twice as much money overseas as it did in North America). The result is that the film has slightly bettered the upper end of the range I predicted (with $469 million collected so far)--which is not quite enough to have Disney crowing, but should put the extreme pessimism about it into perspective (especially given how well Disney tends to do in home entertainment, which may let it even turn a profit).

Indiana Jones and the Dial of Destiny
On the basis of the prior four films performance I suggested $1 billion as the likely gross of Indiana Jones 5, with a quarter-billion dollar margin of error ($750 million-$1.25 billion), but already in April I declared the possibility of a Solo-like collapse (instead of the narrative that it would play like Top Gun 2 that some of the claqueurs were pushing). The Solo scenario seemed to me much more plausible after the bungled premiere of the film at Cannes, and the way the promotional effort ran out of steam afterwards, such that by opening weekend Solo was what I had come to expect. And indeed the film played like Solo in current dollar terms, falling short of the $400 million mark ($381 million taken in after almost two months in the theaters)--and adjusted for inflation, actually did worse. The result is that, to go by the available data, only Indiana Jones 5 compares with The Flash as a disaster for the studios this year.

Mission: Impossible--Dead Reckoning, Part One
Working on the basis of prior films' performance and tracking--with it seeming possible that the Tom Cruise film would get a bump from the good will toward last summer's Top Gun 2 (compensating for a likely weaker performance in the important Chinese market this time around) I estimated that the global gross for Mission: Impossible 7 would be in the $850-$950 million range. As things stand the film has, after seven weeks in release with not much further to go, taken in just $174 million domestically and $552 million worldwide. This is not just a much weaker showing than I earlier anticipated, but when adjusted for inflation a new low for the series, both the domestic and the global revenue lower than the gross for the movie that was the previous low, 2006's Mission: Impossible III. (The result is that it seems to me that this was the one time this summer when, even just before release, I was so wide off the mark.)

Of course, big a part of this summer's box office as these eight films were they were not the whole of it--or even the totality of the films I discussed. Still, I only discussed The Little Mermaid after its rather dismaying opening weekend. (My expectation then was that it would make $300-$350 million domestically, $500-$700 million worldwide. The movie's performance has been in line with the low end of that prediction--just $298 million grossed in North America, $569 million worldwide--which is more than Elemental made, but an undeniable letdown in comparison with the prior live-action adaptations of Disney's animated classics.) I discussed Barbie and Oppenheimer, but attempted no number-crunching in regard to these films, which lack convenient points of comparison. (Certainly, though, I did not expect Barbie to break the billion-dollar barrier--I had thought this likely beyond any live-action movie this year, and the expectation of that only grew as one likely candidate after another flopped. I did express some skepticism about Oppenheimer's legs given its "arty" filmmaking style--indeed, suggested there might be a collapse in attendance after the first weekend--but it has held up pretty well, with the movie now on the way to quadrupling its opening weekend gross, giving it $299 million in North America and $778 million globally.) And I did give some thought to how Blue Beetle might do (suggesting it might do a bit better than it was credited with, a prediction that now seems validated, even as the film still looks like it will lose money).

The result is that, while I do not think I did too badly with the estimates, this summer has certainly had its share of surprises for onlookers--those movies that should have been the most reliable performers consistently letting down their backers, while a few of those less conventional releases (the animated Spider-Man, Barbie, Oppenheimer) often performed spectacularly. Indeed, when in a few days we are in a position to consider the summer season as a whole we are likely to conclude that, amid a generally disappointing season, those riskier picks rescued the summer from disaster.

How is Blue Beetle Doing Ten Days into its Release?

The box office prospects of Blue Beetle from the start were fairly modest--the movie a straight-to-streaming project that, unlike its fellow straight-to-streaming DCEU project Batgirl, was upgraded for theatrical release rather than buried, and even after that no Guardians of the Galaxy 3 or The Flash were competitiveness at the summer box office was concerned. Moreover, to a degree that was almost certainly unanticipated when the decision to give Blue Beetle a theatrical release was made, superhero fatigue, franchise fatigue, and general "blockbuster" fatigue all bit hard in 2023--with Ant-Man 3 and Shazam 2 both proving early losers, and the flops just continuing to come through the summer with the latest installments of the Fast and Furious, Transformers, the DCEU, Indiana Jones and even Mission: Impossible.

The result was that the early tracking numbers for Blue Beetle looked paltry indeed--four weeks in advance of the movie's debut Boxoffice Pro projecting a $12-$17 million opening weekend on the way to a $27-$55 million gross over the fuller domestic run, numbers that would have been disappointing in regard to the mere opening day of a much-awaited superhero blockbuster pre-pandemic. Of course, things did look up after, with Boxoffice Pro's projection for Blue Beetle rising to $20-$27 million for the opening weekend and $45-$87 million for the fuller run by the August 10 reassessment. Proportionately a significant upward revision, it was still from a very low starting point—and even the high end of the range well short of the $100 million mark.

As it happened the film, with a gross in the upper limit of the range Boxoffice Pro envisaged for its opening weekend ($25 million), and displayed decent legs in its second weekend (with a mere 49 percent drop in its second weekend), has justified the improved projection--but not done much more than that. At the same time it has been no great sensation overseas (57 percent of the worldwide box office gross to date accounted for domestically).

The result is that it will have a tough time just making its money back--even after taking into account post-theatrical income. With $25 million collected on opening weekend and $46 million in the first ten days one can, given reasonable optimism about the pattern seen to date continuing, picture the movie tripling its opening weekend gross, or making two-thirds more money than it already has--which works out to a final domestic tally of $75 million or so by either calculation. Continuing to account for 57 percent of the global gross this suggests a worldwide take in the $130 million range. Should the film do a little better than this--actually make the $87 million Boxoffice Pro anticipated, and eventually match its domestic gross overseas--it would still have only $175 million collected.

Now consider the formula I have presented here on the basis of Deadline's recent data. The share of the gross that goes to the production comes to, perhaps, half--which works out to $65-$90 million in rentals. For a lower-grossing film like this it is not inconceivable that the home entertainment, TV, streaming income will match or even slightly exceed the theatrical rentals, so let us say generously that counting this in the movie better than doubles its theatrical rentals with a $140-$200 million take from all those sources.

Now consider what we know of what was spent--the reported production budget of $120 million. Counting in the costs of publicity, distribution and the rest of what is not strictly "production" we tend to get 2-3 times the outlay for the production, which works out to, let us say, $240-$360 million (unless the backers really skimped). The result is that even should the film do well within the parameters discussed here the project could be tens of millions in the hole--while the less bullish scenarios have the movie losing its backers a good deal more than tens of millions. Still, even in the worst-case scenario this movie is unlikely to be accounted a major flop in the year that has also seen The Flash and Indiana Jones 5.

Mission: Impossible 7's Third Weekend at the Box Office

NOTE: I wrote this just after Mission: Impossible 7's third weekend at the box office (July 28-July 30), but was unable to post it at the time. I decided to go ahead and put it up anyway for what it is worth.

Last week Boxoffice Pro estimated that Mission: Impossible 7, going into its third weekend in release, would see a mere 31 percent drop in its domestic gross in the third from the second Friday-to-Sunday period, working out to a $13 million+ ($13.3 million) addition to its collection for a total of $142 million.

Once again--even at this late stage of things at which the publication's buoyant expectations for the film circa mid-June have evaporated--Boxoffice Pro proved overoptimistic about this one. The actual drop was 45 percent. Thus, it added under $11 million ($10.7 million) to the take, raising the 17-day total to just $139 million.

Assuming the film suffers just 45 percent drops from week to week (which would be a good deal better than the 61 percent decline the film actually saw in its second week) from this week forward (as of Friday it had just $129 million in the till), the film would be hard-pressed to reach the $180 million mark, a level which in inflation-adjusted terms would be a series low in North America. (After all, even Mission: Impossible III broke the $200 million mark at summer of 2023 prices, a feat looking ever more beyond this one.)

Of course, in relative terms the film is not doing too badly abroad--for now making more than twice its domestic gross internationally (the domestic/international split now along the lines of 31 domestic/69 international), which is in line with the later films. Still, applying that to a final domestic take of $180 million would work out to a final gross of $580 million, again, short of what even the troubled Mission: Impossible III made--in even a relatively optimistic scenario. (Assuming the 61 percent drops prove more characteristic of its trajectory the domestic gross could be closer to $160 million than $180 million.)

Once again, the film is not doing well relative to the investment put into it--so that, just like so many of the films preceding it this summer, it calls into question the viability of not just the franchise but the whole model of filmmaking associated with it.

How Will The Expendables 4 Do? A Box Office Prediction

The Expendables 4 (styled The Expend4bles) is due out September 22. Just how is it likely to do?

The consistent underperformance of big franchise action films this year seems ground for pause here--with this going especially for films banking on depleted nostalgia for '80s-era pop culture. (Top Gun 2 was an exception, helped considerably by breathless media cheerleading and weak summer competition--and the contention supported by how the delusions of Indiana Jones 5 playing like Maverick had the cold water of reality thrown on them this summer.)

It does not help that The Expendables franchise, even at its strongest, was a relatively marginal performer--which saw its North American grosses especially erode after the first film. Consider the box office for the first three films in current and inflation-adjusted dollars (the last, adjusted for July 2023 prices and included in the accompanying parentheses).

The Expendables (2010)--Worldwide--$274 million ($384 million); Domestic--$103 million ($144 million).

The Expendables 2 (2012)--Worldwide--$230 million ($305 million); Domestic--$85 million ($113 million).

The Expendables 3 (2014)--Worldwide--$215 million ($276 million); Domestic--$39 million ($50 million).

In inflation-adjusted terms the third movie made just one-third what the first did in North America a mere four years earlier. Now it has been nine years since that movie, with all that means for the franchise's pull waning, as pop culture moved further on from its recollections of the machine gun-packing heroes of the '80s. (Today anyone who really experienced the cultural moment that was Rambo: First Blood, Part II, or saw Commando in theaters, is likely over fifty.) It is even the case that to the extent that nostalgia is part of the sales pitch the pitch is weaker this time around (with, from that viewpoint, the weakest line-up yet, with Arnold Schwarzenegger and Bruce Willis sitting this one out, and no equivalent to the inclusion of Mel Gibson, Jean-Claude Van Damme, Harrison Ford or the others who popped up in the sequels).

The switch of the series back from a PG-13 rating to an R with its promise of an experience somewhat more like those '80s-era films, and the additions to the cast reported in the publicity, seem unlikely to make up for all that very much.

The result is that one could expect the fourth film to do still less well than the third--and this is indeed what Boxoffice Pro projects, anticipating a gross of $31-$45 million over its theatrical run (the low end of the figure less than the first Expendables movie took in on just its opening weekend in current dollars, before inflation). Moreover, unprepossessing as this already is I would not be shocked to see the projection fall in the weeks ahead (as has happened so many times this year with comparable films, like Indiana Jones and Mission: Impossible).

That said, one may wonder if there will not be some relief from overseas--as, after all, the prospect of international ticket sales is likely a significant factor why, after the dismal domestic performance of the third film (a decade ago, failing to break the $40 million barrier), there is a fourth film at all. That movie was saved from being a more obvious disaster by the Chinese box office, the movie grossing in that country almost twice what it did in North America (Expendables 3 pulling in $72 million there, a sum accounting for a third of the worldwide gross, and over two-fifths of the international gross). Alas, the performance of American films in China is not what it was just a few years ago. (Consider, for instance, how the latest Mission: Impossible did in China, long a reliable market for the series. Where the sixth film, Fallout, pulled in $181 million back in the summer of 2018--more like $219 million today--Mission: Impossible--Dead Reckoning had pulled in a little under $49 million there at last count, with not much more to go.)

I see no reason to think Expendables 4 will be some exception to the unhappy pattern, with its domestic/international percentage split more likely to resemble that of the first film (38/62), or at best the second (27/73), than the third (18/82). Assuming the low end of the range projected for the domestic gross (circa $30 million), and a global take of about two-and-a-half times that, we end up with the movie's taking in about $80 million. Assuming the high end of the range ($45 million), and the more robust international response the second film got, one gets a figure in the vicinity of $170 million. The result is that a global gross of $200 million looks like a long shot, while the movie could plausibly fall short of $100 million worldwide--which is what the film's production cost alone has been reported as being, and all of which is likely to make the film a money-loser ruling out any Expendables 5.

Or would have, in normal times. The decisions the supposed "smartest guys in the room" are making these days leave me less and less clear on whether there is actually any thought process going on at all in the executive suites of movieland, even, amid the unceasing Dauriat-like crassness of "the biz," where the matter of expenditure and revenue is concerned.